Nov 24, 2025
Disclaimer: This case study is based on a strategic pitch we developed to showcase our consulting approach and is shared for illustrative purposes. It demonstrates how we analyze, advise, and elevate a business’s marketing and branding.
Overview
Every home tells a story. But not every remodeling company tells its own.
This concierge remodeling and construction company had an incredible USP: a fully personalized, boutique service that guided clients from concept to completion and beyond. From creative design inspiration to helping choose finishes and even coordinating lifestyle details, they were redefining what it meant to renovate or build a dream home.
The challenge? Their marketing didn’t reflect this expertise. Potential clients saw projects but didn’t see the service, knowledge, or creativity that set the company apart. Our goal with this pitch was to show how consulting, strategy, and storytelling could reposition the brand to highlight its most unique features.
The challenge
Through our preliminary analysis in this pitch, we identified key gaps in the company’s current marketing:
USP underutilized: The concierge-style, highly personalized service wasn’t communicated online or in materials.
Marketing inconsistency: Their existing social posts and website content showed projects but lacked narrative or strategic focus.
Limited audience connection: Potential clients couldn’t easily understand how working with this company would feel different.
Missed opportunity for thought leadership: Their knowledge and creativity in design weren’t leveraged to inspire or educate audiences.
In short, while the company excelled at delivering luxury, personalized service, their brand didn’t yet communicate why clients should care.
Our approach
Our consulting pitch focused on three core areas: analyzing the current marketing landscape, highlighting the company’s unique value, and creating a strategic plan to position them as a boutique, high-touch remodeling partner.
Marketing Audit & Analysis
We began by reviewing everything from social media presence to website content, email marketing, and local digital advertising. Our analysis identified:
Channels performing above expectations
Gaps in audience engagement
Missed opportunities to highlight their concierge service
Potential content themes that could drive storytelling
This audit formed the foundation for our recommendations and ensured every strategy was data-informed.
Strategy Development
From our findings, we developed a strategy focused on three pillars:
Highlight the concierge experience: Show potential clients the difference between a standard remodel and a fully guided, boutique service. Videos, client stories, and project walkthroughs would bring this USP to life.
Showcase knowledge and expertise: Educational content about design choices, materials, trends, and project planning would position the company as a thought leader in luxury remodeling.
Creative inspiration: Share visually compelling content, from concept sketches to completed rooms, so clients could imagine their own projects and trust the team to execute them.
We also recommended a consistent voice and brand messaging that felt luxury, approachable, and detail-oriented, reflecting the boutique nature of the service.
Content and Channel Recommendations
To implement this strategy, we proposed:
Instagram Reels & TikTok: Short videos showing design inspiration, before-and-after transformations, and behind-the-scenes concierge moments.
YouTube: Long-form project walkthroughs, design tips, and client stories to create authority and searchability.
LinkedIn & Website Blog: Thought leadership posts on remodeling trends, tips for planning high-end projects, and insight into the concierge process.
Email Newsletters: Educational and inspirational content to nurture leads and maintain client relationships.
The goal was to provide a consistent, omnichannel presence that highlighted expertise while building trust and emotional connection.
Implementation
The pitch outlined a phased implementation plan:
Audit Completion: Review all existing materials and identify what content could be repurposed.
Brand Voice & Messaging: Develop messaging guidelines to communicate concierge service and expertise consistently.
Content Creation: Produce professional video content and imagery highlighting both creative design and boutique service.
Channel Optimization: Align each platform with specific goals (awareness, inspiration, engagement).
Measurement & Iteration: Track engagement, lead quality, and audience growth to refine the strategy.
By structuring the plan this way, the company could start seeing results quickly while building a sustainable, long-term marketing presence.
Benefits & Expected Impact
If implemented, this consulting and strategy approach would:
Clarify the company’s USP for potential clients: making the concierge service central to their marketing.
Increase brand visibility across social and digital channels.
Build trust and authority by showcasing expertise and creative design inspiration.
Engage prospective clients emotionally, allowing them to envision themselves experiencing the service.
Lay a foundation for future marketing campaigns as the company expands services or locations.
Essentially, the business would go from “another remodeler” to the go-to boutique remodeling partner for luxury, high-touch clients.
Conclusion
This mock case study demonstrates how consulting and strategic marketing can transform a business by analyzing current practices, uncovering hidden value, and translating it into compelling content.
For this concierge remodeling company, the strategy isn’t just about posting more projects , it’s about telling a story, highlighting a unique approach, and creating a brand that resonates with clients before they ever pick up the phone.